The Lancet. Impact and flexibility

Addressing an online audience

The Lancet, founded in 1823, is among the world’s oldest, most prestigious and best known medical journals. Owned by Elsevier and now a family of journals, digital and print, we have worked with the team there to create a range of digital assets and supportive literature for a wide range of their promotional activity.

We developed a hexagon theme to represent the variety but also synergy of their range of journals. Applying it in a variety of styles to create impact. Animated and static.


  • Branding development
  • Digital assets
  • Animation
  • Event literature