Corporate training videos aren’t anything new, in fact you can date them back to the 1980s and there is no end of references to them in pop culture. However, over the last couple of years they have seen a resurgence and there has been a boom in businesses and other organisations, of all shapes and sizes, around the world using video and other digital education tools to inform and educate their teams.
For example, a recent snapshot of the sector expects the e-learning market share in the UK alone to grow by 15% year or year to 2026, to the value of £9 billion.
This popularity comes as no surprise. Digital learning platforms and corporate videos have re-emerged as a cost effective and creative way for organisations to provide effective solutions to deliver, create, manage, and measure educational content, that can bridge skills gaps and quickly inform teams. Which is vital in an age where these teams can be found inside and outside of the office, thanks to the increase in hybrid working.
With these tools here to stay, we wanted to take a moment to talk about why adding animation to these resources can further enhance the content you provide your workforce, and save you time and money.
Animated training videos can be cost-effective
We all know there is tremendous strain on businesses budgets and every penny spent needs to be adding real value. By adding amination to your videos and learning platforms, it can reduce the costs significantly, when compared to producing live action content.
With animation, there is no need for hiring actors, renting locations, or investing in expensive equipment. The entire video can be created digitally, saving time, money and resources. While there are initial costs involved, the long-term benefits, which includes the flexibility to edit and make small changes at the click of a button, make animated training videos a cost-effective choice for businesses.
Amplify branding
Using animation in corporate training videos can greatly amplify your brand to your workforce, which in turn can help in generating a better organisational culture. By maintaining visual consistency and incorporating elements of messaging, such as logos and colours, animation ensures that the training content aligns with the organisation’s identity throughout.
Through creative storytelling and engaging visuals, animated videos can effectively convey brand values, messaging, and tone, fostering a strong connection between team members and the brand. The emotional appeal of animation further enhances brand recognition and leaves a lasting impression. Additionally, by utilising animated training videos across departments or locations, organisations can provide a consistent training experience that reinforces the brand identity throughout the entire workforce.
Simplify difficult topics
Visual clarity and consistency are a benefit of animated training videos. Animation gives businesses the ability to simplify complex topics and ensure a consistent message is delivered to employees. Furthermore, the visually engaging nature of animation increases engagement and retention, leading to better learning outcomes.
Don’t just take our word for it, a report published by specialists, HR Future states that “Animation plays a pivotal role in enhancing understanding during employee onboarding by harnessing the power of visual communication. Animated videos can simplify complex ideas and make them digestible for the new hires”
Easy to update and edit
This type of content promotes flexibility, longevity and reusability. Animations can easily be updated and repurposed for different training purposes, without the cost of having to schedule another shoot, or arrange shoots in different locations and times. Instead, adjustments can easily be made, whether it’s a change needed to corporate messaging, adding in a new service or product, or any changes due to new compliance laws in the industry, saving valuable time and money.
Unbiased towards race and gender
By presenting concise information and eliminating irrelevant details, animated videos provide an efficient learning experience. What’s more, they can serve as a neutral and unbiased platform, avoiding biases related to race and gender. Through non-human characters or abstract representations, animated videos eliminate unintentional biases found in live-action videos. This allows for diverse representations, promoting inclusivity and a sense of belonging among all team members. Additionally, the absence of real actors prevents biases from casting choices, body language, or cultural references. Overall, animated videos create a fair environment, ensuring equal representation and relatability for participants from diverse backgrounds.
Adds humour
Humour serves as a valuable asset in animated corporate training videos. The idea of sitting down and watching another corporate video can be unappealing to employees. By adding playful elements it can help improve viewer engagement, capture attention and help in the retention of the information.
Animation fosters a more enjoyable and focused learning experience. Humour creates relatability, establishing a connection between learners and the content. It aids information retention by associating key concepts with memorable and humorous elements. Furthermore, humour helps simplify complex subject matter, making it more accessible and understandable.
By creating a positive and enjoyable learning environment, humour in animated training videos promotes can reduced stress, increased motivation, and deliver a positive perception of the training program.
Examples of industries that can benefit from animated corporate training videos
- Those working in the beauty industry can benefit significantly from animated training videos. They are a great visual tool for demonstrating techniques, showcasing product information, and ensuring standardised training.
- Retailers can train their employees on customer service, sales techniques, and inventory management. Check out Thunder’s short demo based on a fictional product familiarisation sequence.
- Manufacturing companies can use them for training on equipment operation, safety protocols, compliance and quality control.
- For the automotive industry these videos can effectively demonstrate complex systems, enhance technical training, and ensure standardised instruction. They also play a crucial role in promoting safety by educating employees about protocols and hazard awareness
- Financial organisations can educate employees on compliance, risk management, and customer service.
- Hospitality and tourism industries can utilise animated videos for training on hotel operations, customer service, and event management.
- And lastly, in the IT sector, they can be used to train employees on software development, cybersecurity, and troubleshooting.
To learn more on how animation can work for your brand, get in touch with the Thunder team via our contact us page – http://www.thunder.co.uk/contact/.